CONTACT
Pleon C-Matrix Group AG
Stampfenbachstrasse 52
CH-8006 Zurich
Switzerland
www.pleon.ch

Contact Zurich
Tel. +41 (0)43 300 56 56
E-Mail zurich(at)pleon.com


Olaf Grewe
Senior Consultant
Tel. +41 (0)43 300 56 55
E-Mail olaf.grewe(at)pleon.com
Corporate > Services > On Demand PR
On-Demand PR

Besides the traditional PR contract, an increasing number of clients are asking for on-demand PR services. Because of sinking budgets and an increased desire for flexibility, along with the need for a closer causal link between investment and impact in PR, many companies are looking for ad hoc PR support. These Pleon C-Matrix services are available even if you do not have a long-term PR contract with us: 

›   Creation of a communications concept
    Service:       Pleon C-Matrix, takes the briefing in a half-day workshop
                        Concept development
                        Concept presentation and one round of corrections
    Costs:          Workshop and presentation: 1'600 CHF
                        Concept development: 2'800 CHF (excl. travel expenses)

› Development of core messages
   
Service:       Pleon C-Matrix, takes the briefing in a half-day workshop
                        Development of the core messages
    Costs:          2'600 CHF

›   A positioning workshop
   
Service:       Pleon moderates a one-day positioning workshop
                        Summary of the results with recommendations
    Costs:          3'500 CHF

›   Creativity is needed but no one wants to brainstorm

    Service:       Pleon C-Matrix receives the written briefing
                        Moderation of the brainstorming session
                        Summary of the outputs and final presentation
    Costs:          4'500 CHF

›   Media training with a safety net

    Service:        Thematic introduction contrasting the perspectives and working
                         methods of journalists vs. PR professionals. Bridging the chasm
                         with the right approach. Training in corporate core values. Self-                           
                         presentation and body language. Pleon moderates the one day
                         workshop and trains up to 3 people (incl. video)
    Costs:          3'500 CHF

›  In times of change
                        What communication threats do you face and how can you deal
                        with them appropriately? How can you communicate during the
                        change process, and how does one communicate costs pressure to
                        employees and those hardest hit.
    Service:       Pleon C-Matrix takes the briefing in a half-day workshop
                        Pleon develops a change strategy and concept for implementation
                        Definition of the core messages and target groups
                        Development of the measures plan
    Costs:          Workshop and presentation:    1'600 CHF;
                        Concept development:             2'800 CHF (excl. travel expenses)

›   Evaluation and impact measurement
 
                       From determining the current position to active communications
                        management. Communications impact; making communication
                        measurable and steerable
    Service:       Pleon C-Matrix conducts a RaCE check in a half-day workshop
                        Presentation of the evaluation.
    Costs:          Workshop and presentation: 3'500 CHF

›   Good presentation is selling
    Service:       Full-day presentation training with a maximum of 4 participants
                        including video training.
    Costs:          Workshop 3'500 CHF (excl. travel expenses)

›  Need web-monitoring?
    Service:       Pleon C-Matrix sets up a turnkey social-web monitoring system
                        and operates it if need be.
    Costs:          Set-up monitoring service (one-off): 780 CHF
    Costs:          Daily report (per month depending on work): 500 - 1'000 CHF
    Costs:          Weekly detailed report (tonality, messages, summary, links): 500
                        CHF
    Costs:          Monthly stakeholder map (user information etc.): 1'000 CHF