CONTACT
Pleon C-Matrix Group AG
Stampfenbachstrasse 52
CH-8006 Zurich
Switzerland
www.pleon.ch
Contact Zurich
Tel. +41 (0)43 300 56 56
E-Mail zurich(at)pleon.com

Olaf Grewe
Senior Consultant
Tel. +41 (0)43 300 56 55
E-Mail olaf.grewe(at)pleon.com
CH-8006 Zurich
Switzerland
www.pleon.ch
Contact Zurich
Tel. +41 (0)43 300 56 56
E-Mail zurich(at)pleon.com

Olaf Grewe
Senior Consultant
Tel. +41 (0)43 300 56 55
E-Mail olaf.grewe(at)pleon.com
On-Demand PR
Service: Pleon C-Matrix, takes the briefing in a half-day workshop
Concept development
Concept presentation and one round of corrections
Costs: Workshop and presentation: 1'600 CHF
Concept development: 2'800 CHF (excl. travel expenses)
› Development of core messages
Service: Pleon C-Matrix, takes the briefing in a half-day workshop
Development of the core messages
Costs: 2'600 CHF
› A positioning workshop
Service: Pleon moderates a one-day positioning workshop
Summary of the results with recommendations
Costs: 3'500 CHF
› Creativity is needed but no one wants to brainstorm
Service: Pleon C-Matrix receives the written briefing
Moderation of the brainstorming session
Summary of the outputs and final presentation
Costs: 4'500 CHF
› Media training with a safety net
Service: Thematic introduction contrasting the perspectives and working
methods of journalists vs. PR professionals. Bridging the chasm
with the right approach. Training in corporate core values. Self-
presentation and body language. Pleon moderates the one day
workshop and trains up to 3 people (incl. video)
Costs: 3'500 CHF
› In times of change
What communication threats do you face and how can you deal
with them appropriately? How can you communicate during the
change process, and how does one communicate costs pressure to
employees and those hardest hit.
Service: Pleon C-Matrix takes the briefing in a half-day workshop
Pleon develops a change strategy and concept for implementation
Definition of the core messages and target groups
Development of the measures plan
Costs: Workshop and presentation: 1'600 CHF;
Concept development: 2'800 CHF (excl. travel expenses)
› Evaluation and impact measurement
From determining the current position to active communications
management. Communications impact; making communication
measurable and steerable
Service: Pleon C-Matrix conducts a RaCE check in a half-day workshop
Presentation of the evaluation.
Costs: Workshop and presentation: 3'500 CHF
› Good presentation is selling
Service: Full-day presentation training with a maximum of 4 participants
including video training.
Costs: Workshop 3'500 CHF (excl. travel expenses)
› Need web-monitoring?
Service: Pleon C-Matrix sets up a turnkey social-web monitoring system
and operates it if need be.
Costs: Set-up monitoring service (one-off): 780 CHF
Costs: Daily report (per month depending on work): 500 - 1'000 CHF
Costs: Weekly detailed report (tonality, messages, summary, links): 500
CHF
Costs: Monthly stakeholder map (user information etc.): 1'000 CHF
Besides the traditional PR contract, an increasing number of clients are asking for on-demand PR services. Because of sinking budgets and an increased desire for flexibility, along with the need for a closer causal link between investment and impact in PR, many companies are looking for ad hoc PR support. These Pleon C-Matrix services are available even if you do not have a long-term PR contract with us:
› Creation of a communications conceptService: Pleon C-Matrix, takes the briefing in a half-day workshop
Concept development
Concept presentation and one round of corrections
Costs: Workshop and presentation: 1'600 CHF
Concept development: 2'800 CHF (excl. travel expenses)
› Development of core messages
Service: Pleon C-Matrix, takes the briefing in a half-day workshop
Development of the core messages
Costs: 2'600 CHF
› A positioning workshop
Service: Pleon moderates a one-day positioning workshop
Summary of the results with recommendations
Costs: 3'500 CHF
› Creativity is needed but no one wants to brainstorm
Service: Pleon C-Matrix receives the written briefing
Moderation of the brainstorming session
Summary of the outputs and final presentation
Costs: 4'500 CHF
› Media training with a safety net
Service: Thematic introduction contrasting the perspectives and working
methods of journalists vs. PR professionals. Bridging the chasm
with the right approach. Training in corporate core values. Self-
presentation and body language. Pleon moderates the one day
workshop and trains up to 3 people (incl. video)
Costs: 3'500 CHF
› In times of change
What communication threats do you face and how can you deal
with them appropriately? How can you communicate during the
change process, and how does one communicate costs pressure to
employees and those hardest hit.
Service: Pleon C-Matrix takes the briefing in a half-day workshop
Pleon develops a change strategy and concept for implementation
Definition of the core messages and target groups
Development of the measures plan
Costs: Workshop and presentation: 1'600 CHF;
Concept development: 2'800 CHF (excl. travel expenses)
› Evaluation and impact measurement
From determining the current position to active communications
management. Communications impact; making communication
measurable and steerable
Service: Pleon C-Matrix conducts a RaCE check in a half-day workshop
Presentation of the evaluation.
Costs: Workshop and presentation: 3'500 CHF
› Good presentation is selling
Service: Full-day presentation training with a maximum of 4 participants
including video training.
Costs: Workshop 3'500 CHF (excl. travel expenses)
› Need web-monitoring?
Service: Pleon C-Matrix sets up a turnkey social-web monitoring system
and operates it if need be.
Costs: Set-up monitoring service (one-off): 780 CHF
Costs: Daily report (per month depending on work): 500 - 1'000 CHF
Costs: Weekly detailed report (tonality, messages, summary, links): 500
CHF
Costs: Monthly stakeholder map (user information etc.): 1'000 CHF
